Many years ago, I asked a renowned marketing expert, “How exactly you define marketing”. He simply said “it’s just about creativity”. I was not satisfied with the answer so I wrote an email to the expert (who happens to be a dean of marketing department in one of the world’s most renowned university). In the email I asked him, if marketing is about creativity, then why we are not teaching students how to develop or enhance creativity, and stop focusing on the different theories of marketing? It’s been more than 2 years, I have not received any reply from his side.
Many experts believe that marketing theories which are being taught in business schools/colleges sets the foundation and help students stay focused. On the other hand, critics and some marketing experts suggest that marketing theories are least important for students and students should be given real life situations to demonstrate their marketing skills and in this process, they explore all available options and learn. The topic, is a matter of debate.
Unlike mathematics and many other subjects wherein students have to focus on particular subject to excel, Marketing takes inputs from psychology, sociology, mathematics, economics, finance and many other subjects. Therefore, to learn and understand marketing as a subject, students are required to understand the concepts of these subjects. So now we have theories of marketing plus the concepts of other ten odd subjects. Do we have so much energy and time to do that? The answer is a big NO.
So what students can do?
When I was in business school, my marketing professor said “if you want to learn marketing, look into the garbage box of your house for 2 hours”.
Be a good observer and try to analyze the impact of different marketing activities followed by different companies in terms of their reach, message, target market and their POD’s (point of differences). There is a fine line of difference between marketing, advertising and public relations. A marketing student should be very clear on these concepts.
“If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.”
However, learning and understanding these concepts takes time.
We write do my homework assignments on behalf of students and we make sure that the student understand each and every solution. We go a step further by providing students an opportunity to ask more questions to our experts via online chat mechanism. That way, we have made thousands of students learn marketing. This approach has one added benefit which is really substantial as students have time to try solving the problems themselves without losing marks. We call this approach as “learning without fear” wherein students have no pressure to pass or score high.
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